Could a connected retail shopping experience inspire schools to build holistic engagements for educators, students, and parents? Catch a glimpse of what is possible today.
There are two points that I want to highlight about this demonstration from Razorfish:
- We are entering an age of multiple connected screens that can use computer vision and context to drive immersive engagement beyond the single device screen. Retailers, telecom/cable providers, consumer electronics manufacturers all understand this connected multi-screen world and we should consider this alternate perspective to think beyond bringing your own “device” (singular) to experiences that work across all of the Windows (pun intended) of our lives.
- I eulogized the textbook last year. Since that time, I have been thinking about what comes next for the campus bookstore. Once colleges begin to recover shelf space from the printed page, new retail experiences should be considered to keep students practicising their custom in the bookstore. The Razorfish model is a glimpse of what is possible today–not ten years from now.
The video features a series retail experriences that are connected and personal. A lot of topics that I write about on Higher Innovation are promoted (e.g. mobile, natural user experiences, social, search, and more).
The questions for you:
- What do you think it would take for classrooms to reset around a multiscreen world versus a single device construct?
- If media/telco companies are building for shift to multiscreens, why are there so many articles still focus on a single device?
- How many screens do you experience a single service on today?
I have more to write and research to share on this, but I wanted to get the conversation started now.
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